Allow Them To Eat Cookies! Michel et Augustin Produces Community and Connecting Opportunities Around Kooky Confections
The Short variation: whenever Marie Antoinette said, «permit them to consume cake,» it might probably have been because she was hogging the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin found in middle school, and, once they discovered their unique person 9-to-5 jobs getting unfulfilling, they began a cookie business with a foundation in French pastry. Fast onward 13 years, as well as the two buddies have workplaces in France and ny and are usually seducing the world the help of its cookies, pastries, yogurts, mousses, also sweets fashioned with quick, pronounceable components. The duo also teaches aspiring bakers that learning the skill of French pastry is attainable through their unique recipe books and entertaining available household classes. Michel and Augustin’s fantasy is straightforward: to really make the globe laugh and bond over a shared love of desserts.
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The story of Michel et Augustin started merely enough. Two kids began palling around in middle school and became good buddies. But, with a lot of adolescent relationships, the two parted means after graduation to adhere to unique routes.
Michel found themselves in finance in nyc, and Augustin had been working in advertising for Air France. But both shortly turned into disillusioned aided by the 9-to-5 work associated with the world of business. They reconnected and the duo devised a wild propose to learn all 1,263 bakeries in France and establish the basics of the very best confectioneries the nation had to supply. They published a book regarding it â their particular basic collaboration!
After completing their particular pursuit, in 2004, Michel and Augustin aproned-up and place out on a brand new adventure: cooking in Augustin’s home. Their unique objective was to produce a type of cookies along with other desserts made with 100 % natural ingredients and love. And, after tirelessly screening and sampling over 300 dishes, their very first concoction came into this world: the tiny circular butter cookie. Michel et Augustin was created!
The two found rapid success, and additionally they continue to innovate more delicious creations, including a decadent yogurt in a container, which was found only once Michel and Augustin understood their particular valued cow could create over butter. They sell their products or services making use of the signature «kookiness» together with happiness they infuse into their yummy snacks.
Dispersing a Love for French Pastry round the World
Michel et Augustin means more than simply generating a tasty cookie. The organization is actually bent on drawing from France’s rich culinary history to create masterful desserts.
«It isn’t really practically snacks â it is more about a passion for French pastry,» mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «almost anything we make is linked to French pastry techniques. We’ve a truly strong connection with pastry generating as a business.»
But Lily told united states an attraction for and mastery of French pastry isn’t only kepted for any product developers (they refer to them as the «recipe group») at Michel et Augustin. Area of the company’s kooky society is actually sharing the passion and expertise of pastry producing therefore every person in the team, in France and Brooklyn, can teach is a French pastry chef and make the national test (known as a «C.A.P.»). In this way, everyone can be involved in innovating brand new recipes and speak knowledgeably with followers, customers, and people.
«weekly in France as soon as 30 days in ny, all of our Banana Farm («office») turns into a pastry class in which we are dealing with a classic curriculum of French pastry and education the certification,» she mentioned. «no matter if you are a web page creator or in product sales â the ability is actually urged for all.»
Though Michel et Augustin provides a very expansive product line in France, the company sticks for the exact same fundamentals and principles of production for many products.
«finished . all our services and products have in common is actually a real attention to style in order to the components,» Lily said. «We focus on the high quality and ease of use from the elements, and try to keep carefully the ingredient list as pronounceable as possible.»
This outcomes not only in a yummy decadence, but a delicacy you can easily feel good about ingesting together with your someone special.
A Collection of Treats Perfect for Sharing With Your Sweetheart
There’s just something about sharing desserts that starts the afternoon appropriate or ends up an ideal time. And Michel et Augustin’s projects were intended for just such events.
«It really is an instant of extravagance at the conclusion of a romantic date,» Lily mentioned. «its delicious making with thoroughly clean components, and that helps to make the minute that much much better. It feels very good to enjoy.»
Because of so many worthwhile snacks to pick from, there is need to choose only one. While there are many a lot more solutions in France â from candy mousse to decadent yogurts and, without a doubt, one-of-a-kind cookies â there are numerous available options in america at the same time.
Lily had been fast to recommend an ideal snacks to give to or enjoy with that someone special.
«Our popular cookie is actually all of our 4-Cookie Squares,» she said. «they might be like small square tarts, are available in three types, and will end up being therefore quickly shared. We have Cookie Buttons, that are hazelnut candy processor chip cookies with hazelnut ganache inside. They arrive in packs of two â one for me, choice for you!»
For couples exactly who really enjoy their particular morning ritual together, Lily told all of us Puff Palmiers are a lovely a.m. option.
«they’ve been puff pastry and taste like Elephant Ears,» she stated. «they are super light and flaky and perfect for sharing over breakfast with coffee or at beverage time.»
Whether both you and your honey are chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has a deserving combat for discussing (or sneaking down with for your own personel clandestine cookie affair).
Join up At the Banana Farm
Michel et Augustin’s viewpoint is the fact that delight of sweets is in the sharing. So that it should be no shock society engagement is big the main organization’s company mission. Everyone is welcomed to quit in and bisexual chat room (and flavor snacks) at their unique Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This mindset started on start from the business and is also section of its center. And Lily mentioned this approach is actually exemplified within the company’s open houses.
«immediately, Michel and Augustin exposed the doorways of these apartment to neighbors, buddies, consumers, and passersby, for people to give them feedback, to taste snacks, to taste brand-new meals these people were testing, and spend time with these people and explore the things they happened to be doing,» she stated. «It’s something which’s important to us nowadays.»
Start house at Banana Farm happen on the first Thursday of each and every month in France and ny. Lily informed you these activities provide a method for the business to provide back into town by training all of them towards background and methodologies of French pastry.
«We invite everybody else, family, buddies, clients, and consumers ahead share recipes,» she said. «We would style exams, focus teams, and perform video games. It really is an actual community occasion.»
Not only is it fun and tummy-pleasing to attend, however if you do not have a cookie companion, just imagine the rest of the dessert aficionados you can satisfy during the Banana Farm. In the end, if someone else likes Michel et Augustin addresses, you realize they usually have great taste, and you should have one thing to connect over.
Michel et Augustin: invested in Random Acts of Kookiness
In real Michel and Augustin type, the duo began a Random Acts of Kookiness effort to inspire and please anyone. From a tribute to Michael Jackson on the cookie rectangular occasion in addition to their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they are doing. You can find exactly why their particular goodies are addicting â they may be made out of 100% natural ingredients and great vibes.
Up after that for organization is a unique cookbook that aims to aid US audience as well as others overcome the intimidation involving French pastry.
«we are generating a French pastry cookbook for all the United States, and it’s about enjoying these extremely tough meals,» Lily stated. «we are busting it down and claiming you can do it. When we can, everyone can, so we’re discussing all of our progress.»
Michel et Augustin is trying start the famous chocolate mousse in america.
«the dream in regards to our candy mousse is always to seduce The usa’s preferences.»
And, after sampling the business’s snacks and other treats, the US is actually undoubtedly in for an extended romance with that mousse.
